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In the fall of 2000 I designed this promotional vehicle for one of the world's largest golf brands. They were interested in creating the ultimate golf vehicle for use at trade shows and to travel the country as part of a PGA tour. For the project they wanted to use a 2001 BMW X-5. The unfortunate part about the situation was that they had gotten a very late start and they had only two weeks before the PGA show in Orlando to do the project start to finish. I was contacted on a Friday and flew out to Portland, Oregon on a Monday to see the truck and meet the fabrication team.

On the flight out there I quickly sketched up some rough concepts for customizing the interior and exterior to show off the new line of golf clubs being introduced. Because of the limited time, it was decided to skip the majority of the exterior mods and focus on the interior. The sketch below was the chosen theme. The rear compartment was modified to accept a custom club rack made from billet aluminum, solid cherry and black leather. The factory stereo was yanked and replaced with a pioneer head unit, dvd player, six 8" flat screen LCD monitors, and four 100 watt amplifiers. Several of the stock interior plastic trim pieces and the tailgate were also replaced with billet aluminum with the company's logo milled into them.

The BMW badges were replaced with more billet logo badges. And because no phat ride would be complete without some stylin' rims, the stock wheel combo was swapped for 20" MOMO rims and 315/35/20" Goodyear F1 run flat eagles. In spite of the tight time frame, the client was very happy with how the BMW turned out and the truck was a hit at the show drawing lots of attention to thier booth.